Services
Branding
Illustration
Industry
Health
Fitness
Year
2021
When Hulk Performance came to me, they were ready to level up their brand identity with a fresh, powerful look that would resonate with their high-intensity, performance-driven audience. My goal was to design a logo mark that captured the brand’s core values—strength, resilience, and the relentless pursuit of improvement.
Working closely with the team, I crafted a logo that exudes boldness and energy, a symbol that reflects the high standards and ambition of Hulk Performance. Beyond the logo, I also created a suite of supporting visuals to ensure the brand’s new identity was consistent and striking across all platforms. Each element was designed to amplify Hulk Performance's presence and reinforce their unique position in the performance industry.
