UI Design
Brand Identity



PPL & OLIS needed a more engaging and user-friendly digital platform to serve the Rhode Island community. Together with Oomph Inc. we created an energetic new branding with a  intuitive persona-based architecture. Over several design rounds, we explored logos that would represent two-way conversations while suggesting Rhode Island’s distinct shape. We also introduced a new, brighter color palette. Redesigning the platform came down to an exercise in information architecture: What was the best way to organize the content so users could quickly find the tools and resources that were most relevant to them?
A project led by Oomph Inc, to view more visit the link below

UI Design
(Designed in Adobe XD)
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